Our vision is to create a world where parenting is a fulfilling source of enjoyment and happiness.


Our mission is a commitment to create the safest and best quality products that engage all family members in caring for baby. Every design, feature and product is inspired by families just like you and your baby and made into reality by experienced designers, medical experts and engineers.


Our value is in creating unique, practical and well-designed products that act like a pair of “helping hands” to you and facilitate the love that you share with your baby. So you can do what you should be doing; experiencing the joy of parenting.